Solutions · Placement Playbooks
Turn your sales insights into action
Codify the play once. It runs on every account it fits.
A ranked opportunity on every @Account it fits, carrying the @Reasoning and an AI pitch for the @Representative who works it
Foxglove Single Barrel Rye at Ember & Oak
by Elena Moretti
Ember & Oak
No rye at that tier
AI pitch · Ember & Oak
This bar already keeps allocated bourbon at the top of its list, and its guests trade up on brown spirits. A single barrel rye at the same tier gives them somewhere to send those guests when the bourbon runs dry.
fits today
The old way
Knowing doesn't make it happen.
You set the strategy. The field doesn't run it.
A quarter goes by, the plays didn't run, and you can't tell whether they forgot the plan, missed it, or never got it.
The rep is drowning.
One person holds thousands of products against a whole universe of accounts, guessing in two directions all day. That's fishing, not hunting.
The play lives in one head.
Your best person's reasoning reaches the handful of accounts they can personally work, and walks out the door when they do.
Masava makes the hunt computable, then makes it scale.
Create your brand building playbooks
Write the play down once.
A leader codifies an account-by-product rule as an insight, with the reasoning attached. It ripples out as ranked opportunities on every account it fits, so one expert's judgment runs across the whole field instead of a handful of accounts.
- Author your own targeting logic — an account strong in one premium category is a good bet for the adjacent one.
- Ripples to every account it fits, automatically.
- Authored and attributable, so it doesn't leave when the expert does.
Premium Napa Cab → Japanese Whisky
by Jordan McAllister
Account conditions
Purchase history
hasNapa Cabernet
Account attributeisLuxury ($$$$)
Product conditions
Product attributeisJapanese Whisky
The short list
The short list, not the catalog.
Instead of 10,000 products and a guess, each account shows a short, curated set of opportunities, including the brand and line-extension gaps the system finds on its own.
- A ranked set per account, not the full catalog.
- Automatic brand and line-extension gaps surfaced for you.
- The rep hunts on purpose instead of fishing.
What products to pitch to Kinzan Omakase?
Kinzan, NY5627009
22 opportunities
Potential revenue $736,520
Napa Cab → Japanese Whisky (3)
Brand extension (12)
Line extension (7)
Hakuryū – Mizunara Cask 18 Year · 6/700 mL · (2007) · $412.00
Napa Cab → Japanese Whisky
$9,840/90d
The reason to pitch
Every opportunity carries its reason.
Every opportunity comes with an AI pitch built from that account's own attributes and the author's reasoning — a human-followable reason to walk in with, not an opaque score.
- A per-account pitch, not a generic sell sheet.
- Built from the account's attributes plus the author's logic.
- Surfaced the moment the rep is at that account.
Napa Cab → Japanese Whisky
by Jordan McAllister · 3 days ago
Expert insight
+7 opportunities
Vireo Estate Napa Cabernet, 6/750 mL (2019) #NAP-4417ActiveMar 14, 2026Stone Hollow Cabernet Reserve, 6/750 mL (2018) #NAP-2290Nov 02, 2025Related