Solutions · Sell

Know which samples turned into orders.

Track every sample from the pour to the reorder.

Masava puts each sample on the placement it opened. The board moves on real orders.

Pipeline Sampled Tasted Ordered Reordered
Sample requested Received Tasting booked Will buy Follow-up First order Reorder Clos Marnière Chenin Cedar Grove Spirits Tasted twice. Asked for by-the-glass pricing before the menu prints. Follow-up Follow-up: Sep 25 Create order Reorder Order log Aug 1218 cases$2,700 Sep 0924 cases$3,600 Oct 0730 cases$4,500

The problem

New revenue dies unwatched.

An incoming revenue pipeline you can actually manage.

Tasted Interested Ordered Reordered Forgot to follow up Forgot the reorder

Follow-up forgotten

The buyer says come back when the menu reprints. It dies, uncounted.

Never reorders

A placement lands, stalls, and the shelf space goes back to a competitor.

Nobody can see it

A CRM shows what reps typed. Neither tool shows which placements are stuck.

Samples out

Track every sample out.

Sample, rep, date

Every sample leaves with a product, a rep and a date. Requested becomes received.

01Select samples
Clos MarnièreChenin Blanc · Sep 12 Sample Requested Received
Corvina RidgeRipasso · Sep 12 Sample Requested Received
Terra BrunaRosé · Sep 12 Sample Requested Received
02Select accounts
Kaisen OmakaseUnsold account Osteria FioreLoves this brand The Long BarUnsold account
Create 3 tasting tasks30 minutes saved3 tasks, 9 opportunities created in one click

Track tastings

Every tasting brings an answer.

One task per account

Product named, rep assigned, dated. Create them in bulk from a list of accounts.

Create the tasting tasks
Bulk task 3 tasks
Tasting
3 accounts Clos Marnière Chenin (2024)
Jack Repson Priority

Time to swap a vintage. Organize tasting of Clos Marnière Chenin (2024) for @Kaisen Omakase

Create 3 tasks
Kaisen OmakaseTasting · 3 products · Sep 25
Osteria FioreTasting · 3 products · Sep 26
The Long BarTasting · 3 products · Sep 26
Every tasting, tracked in one place
All tastings137 Success rate9% Successful placements12 Open follow-ups22
Kaisen Omakase3 products
Clos MarnièreChenin BlancWill buyWants a case for the by-the-glass list.
Corvina RidgeRipassoInterestedWants to see the winter menu first.
Terra BrunaRoséWon't buyToo close to the rosé already on.
Osteria Fiore3 products
Clos MarnièreChenin BlancWill buyPouring it by the glass from October.
Terra BrunaRoséWill buyTaking six cases for the terrace list.
Corvina RidgeRipassoInterestedWants a second pour with the chef.

Schedule follow-ups

Follow-ups leave with dates.

Held on the placement

Dated and assigned to a rep. The buyer’s own words ride along.

Autumn list tastingSep 25, 2026
Clos MarnièreChenin Blanc · 12/750 mL Willingness Will buy

Wants a case for the by-the-glass list once the menu reprints.

Schedule follow-up Follow-up:Oct 26, 2026
Corvina RidgeRipasso · 12/750 mL Willingness Interested

Wants a second pour with the chef before deciding.

Schedule follow-up Follow-up:Oct 09, 2026
Terra BrunaRosé · 12/750 mL Willingness Won't buy

Too close to the rosé already on the list.

Schedule follow-up

Real orders

Orders move the board.

Not status fields

The board is derived from orders. What you see is what happened.

Opportunity 14
Tasting 9
Follow-up 11
New placement 6
Activation 8
Reorder 17
Brand extension gap Ember Chophouse Old Cardinal 12 Year · 750ml
Brand extension gap Marlow & Vine Wodka [Vodka] · 750ml
Brand extension gap Grove Street Cellars Sambuca Secolare · 750ml
Brand extension gap Tasting booked 👍Will buy Follow-up · next week First order · PO 4471 Staff training Reorder Carl Loewen Riesling 2024 Kaisen Omakase Buyer prefers the drier 2024. Follow-up Follow-up: Sep 25 Create order
Brand extension gap Tasting booked Follow-up · next week First order · PO 4471 Staff training Reorder Osteria Fiore Produttori del Barbaresco · 750ml
Brand extension gap Tasting booked Follow-up · next week First order · PO 4471 Staff training Reorder The Long Bar Solara Orange Liqueur · 750ml
Brand extension gap Tasting booked Follow-up · next week First order · PO 4471 Staff training Kroger #418 Surfside Lemonade · 12oz
Brand extension gap Tasting booked Follow-up · next week First order · PO 4471 Staff training Hanoi House Wodka [Vodka] · 750ml
Brand extension gap Tasting booked Follow-up · next week First order · PO 4471 Staff training The Anchor El Dorado Single Still · 750ml
Brand extension gap Tasting booked Follow-up · next week First order · PO 4471 Harbor Provisions Giffard Creme de Rose · 750ml
👎Will not buy Rooftop 44 Junmai Ginjo · 720ml

An incoming revenue pipeline you can actually manage.